March 8, 2023

Ultimate Super Late Model Series And VP Racing Continue 12-Year Partnership As "Official Fuel"

Carnesville, Georgia - Ultimate Super Late Model Series today announced VP Racing will continue as the “Official Fuel of the Ultimate Super Late Models”, including both the Ultimate Southeast and Heart of America regions. As part of the multi-year agreement, VP will be the Preferred Fuel Provider and receive significant brand exposure at race venues and on the series’ digital and social media platforms.

VP Racing will begin its thirteenth year as the “Official Fuel of the Ultimate Super Late Model Series”, one of the longest continuing sponsorships since the inception of the series.

“Their partnership has been ongoing with the company for twelve-years now and we sincerely thank them for their participation in both regions,” commented Stan Lester Founder and President of the Ultimate Super Late Model Series. “VP is known throughout the world as the preferred racing fuel in all forms of motorsports with a user friendly and consistent product. It’s also the preferred fuel by our race teams in our FASTRAK series. The staff at VP makes it easy for our tracks and teams to do business with and having them as the Official Fuel is not only an honor, but much appreciated as well. The Ultimate Super Late Model Series is proud to be a part of the VP family.”

“With talented drivers and exciting races, the Ultimate Super Late Model Series has enjoyed robust growth since its inception, and it’s a great platform for our brand; they have an exciting season scheduled for both Ultimate regions with several $10,000 to win races which is great for grassroots race teams.” said Chris Wall, VP’s Senior Director East Coast Race Fuel Sales, OEM Relations & National Sponsorships. “Not only will we be able to promote the consistency and superior performance of VP’s fuels to drivers on the track, but we can raise awareness among series race fans for our consumer product lines, including ethanol-free VP Small Engine Fuel for two- and four-cycle outdoor power equipment and VP Madditives for gas and diesel engines.”

Technical questions about fuel selection and tuning can be directed to VP’s Tech Support staff at 302-521-1767 or ovaltracktech@vpracingfuels.com. More information about VP products is available online at VPRacingFuels.com .


VP Racing is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. In addition to FASTRAK, VP is the Official Racing Fuel of Tudor United SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

For more information on the ULTIMATE Super Late Model Series visit www.ultimatesupers.com or call (864) 871-1442. Also find us on Facebook at ULTIMATESupers and follow us on Twitter @ULTIMATESupers.

The ULTIMATE Super Late Model Series would like to recognize their series partners which include: Dealer Group USA, LSR Ventures, Hoosier Racing Tire, Arizona Sport Shirts, FloRacing, Thomas Clarke Performance Web Design, DirtonDirt.com, Cruise With The Champions, E-Z-GO, Big A'S Custom Graphics, and VP Racing Fuel.